LOCK DOWN DATA

Gripped by the new reality of COVID-19 lockdowns in 2020, limited movement and access to traditional banking halls, BancABC needed a way to give back to its customers and make it a little easier for them.

With people having to stay indoors, access to the internet as a means of gaining information and maintaining some semblance of normality was more crucial than it had ever been before.

We created the Lockdown Data Promotion, that rewarded BancABC customers for transacting through the many digital banking platforms. Every week during the lockdown, the customers could win a share 50GB of free data. To become eligible for the promotion, they only needed to have transacted twice in the preceding week of the draw.