ROGUE BILLBOARD

With society getting sucked deeper and deeper into the rat race, bombarded by every media under the sun, how does a young, maverick agency announce
its presence to the world?

Zimbabwe perceives itself as a mostly conservative nation and anyone who dares believe otherwise will be quickly bundled back inline.

Our name says it all. Rogue.

We needed an idea that would make the world notice us and make them look twice, think thrice and show the world who we are. We needed to break through the clutter and remind people what radical ideas and effective advertising looked like. It was just a bonus that it was a thinly veiled warning shot to the advertising old guard and the industry as a whole.